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Writing Projects

Feature Narrative: "Drag and Drop"-ing the First Brick in Building a Business

 
The new business in town needed an online presence for people to visit. Read about how I built a website as the first step in starting Naptown Interiors.
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by Valerie Eikenberry  |  Published December 18, 2020
Screen Shot 2020-12-18 at 11.11.59 AM.pn
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Screenshot of the Naptown Interiors website homepage
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Sitting on the gray two-seater couch in my 700 square foot apartment, I looked up at the TV above the fireplace and realized I was only on day 4 of quarantine. The sounds of the highway that echoed in from across the balcony became repetitive. My living room no longer felt like a place to relax but rather a box I was trapped in. Four days ago, my boyfriend that I was living with tested positive for the new illness that ended the world as we know it for the past 9 months - COVID-19.

​

​

"These new well-informed policies still remain in effect months later in my home state of Indiana."

​

​

The news channel was a constant barrage of information since the disease spread to the United States in January of 2020. It quickly became a pandemic and with little known about the disease, many experts initially supported the idea of closing businesses and schools in hopes of slowing the spread. Lockdowns soon swept the nation. Director of the Harvard Global Health Institute, Ashish Jha, was one such expert supporter who claimed that staying home was necessary. In fact, he went as far as to say that if we didn’t implement restrictions soon, “[we would] have to implement those social distancing policies for much, much longer” (Aizenman). However, as time went on, political leaders and experts alike began to challenge this policy. The lockdowns have “many implications both psychologically and economically,” states presidential advisor and director of the National Institute of Allergies and Infectious Diseases (NIAID), Anthony Fauci (Baker). Both experts agree that sheltering in place protects decreases the case load. Yet, Dr. Fauci addresses the situation as a whole. He has pushed forth policy that discourages lockdowns and only requires staying home, or quarantining, for two weeks if you test positive. These new well-informed policies still remain in effect months later in my home state of Indiana.

​

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A8B314F434C246C281A019BCB38913A0.jpg
 
A photo of a news broadcast of the coronavirus
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I found myself glaring down at my phone and re-reading the texts I had sent to the families I worked for saying I would be out sick for the next two weeks. Being a full time college student and moving out for the first time barely two months ago, I couldn’t afford to lose two weeks of income. I mulled over this setback for days.

 

Being an interior design major, to find peace amidst this chaos I began drawing floor plans and sketches of how I wanted to transform my small apartment. The cheap IKEA shelf currently to the right of the fireplace would go away. A bulky pale wooden entryway table would be placed against the wall alongside the front door. Design choices like these excited me. Ultimately, it was on that random Thursday in November on my fourth day of quarantine when I decided to finally start my own interior design business from home.

​

​

"The iMac slowly booted up and the only noise was the fire crackling ten feet away and my fingers clicking on the wireless keyboard in front of me."

 

 

Back in my boxy living room, I walked ten feet from my couch over to my desk in what was technically supposed to be a dining room. I made it my office once I filled it with that white IKEA desk, my old heavy iMac, and a few decorations on wood shelving above my setup. The iMac slowly booted up and the only noise was the fire crackling ten feet away and my fingers clicking on the wireless keyboard in front of me. I set out to make a website for Naptown Interiors and found myself on Wix.com.

​

​

Screen Shot 2020-12-21 at 10.29.10 AM.pn
 
Screnshot of the Urban Art Store Wix template
​
​

Browsing the templates, I chose one that I saw potential in being able to express my modern midwest sense of style. It was originally made for an urban artist to showcase their portfolio and had a large picture spanning the home page with a simple black-and-white logo at the top. I swapped the cityscape photo for one with a warmer tone. The website now greeted people with a dog lounging on a couch filled with colorful throw pillows. Adding a white overlay and a bulky black title, I managed to create a modern yet warm homepage that speaks to the midwest lifestyle. 

​

​

​A sudden ache in my stomach distracted me from my small achievement. I was not hungry but I also hadn’t eaten all morning. It seemed I lost my appetite and felt painfully nauseous. Taking a break from my project was the best option as I tried to lie down in front of the fireplace and take a nap. The best way for me to get over being sick was to sleep through it. The rest of that day was spent bobbing between resting and snacking while my website was put on hold. 

​

​

"In fact, I began to procrastinate in spite of my excitement because I didn’t want to face the amount of work ahead of me"

 

 

The next morning arrived and I felt fine. While making my breakfast smoothie, I pondered the various things that still needed to be done on my website: the “about me” section, the services page, the blog page, the contact section, and adding links to my social media accounts. It was overwhelming. In fact, I began to procrastinate in spite of my excitement because I didn’t want to face the amount of work ahead of me. I wasn’t sure how to describe myself or what services I could offer that would stand out from other interior designers. 

​

​

Screen Shot 2020-12-21 at 10.35.54 AM.pn
 
Screenshot of The Balance Career article
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Sitting down at my desk with my chocolate-berry breakfast smoothie, I began researching. My eyes scanned across an article from The Balance that guided me through the process of writing about myself as the face of my new business. The article emphasized staying true to yourself and being as honest as possible (Doyle). With that in mind, I wrote, “Hi there, / So you’re looking for design advice or maybe even a professional to guide you through the process?”(Eikenberry). I followed this by describing my intentions with Naptown Interiors to provide digital design services, called e-Design. 

This fifth day of quarantine was entirely productive. Writing my bio section allowed me to move forward now that I better understood what services I wanted to provide. My eDesign services would include call time that can be used to either receive advice or my digital design work. These options populated the services page so I clicked my Google Keep tab and checked it off my checklist. I managed to create all the content that would occupy the website in a single day. Feeling good about my progress, I powered down my iMac and asked my boyfriend what we wanted to do for dinner that evening. 
 

​

"Although I personally tested negative for COVID-19, I was sure feeling the effects of it."

​

​

The following two days were once again spent resting and snacking as a debilitating migraine took hold of my head. Although I personally tested negative for COVID-19, I was sure feeling the effects of it. I would try to squeeze onto the two-seater couch in the living room, leaning on my boyfriend while he was focused on playing NHL 20 on the Xbox. However, there was not enough room for me to comfortably fall asleep. I ended up grabbing my faux fur blanket and dragging it into the bedroom with me as I sprawled across the full size bed and slept for the next few hours. 

 

 

Finally, day eight of quarantine came around and as it happened before, I started the day feeling much healthier. My black desk chair creaked as I leaned back while my iMac booted up. Opening my website allowed me to see how much progress still needed to be done. I needed to create the blog page, the contact section, and add social media links. 
 

​

Screen Shot 2020-12-21 at 10.43.42 AM.pn
 
Screenshot showing the Wix blog feature
​
​

Thankfully, Wix had a built-in blogging tool. I dragged and dropped this tool onto my blog page and suddenly a feed of my soon-to-be-recent blog posts appeared. Adding a yellow-highlighted black title in a white box that matched the other pages tied the website.

​

​

The same process was done for my contact page. I slid my hand across my desk holding my blue wireless mouse as I dragged and dropped a pre-built contact form onto the page. Going into the customization settings, I set the colors to black and white and matched the font to the rest of the page. Throwing a title on top, I considered the page to be done. 

​

 

"While his ADHD kept him busy, he randomly blurted out “Naptown Interiors” and my face slowly lit up as I thought about it."

 

 

The last step was to add my social media links. I created social media accounts as soon as I came up with the name three months prior. Still lit by dim Christmas lights I had up year-round, my boyfriend sat by my side in my old bedroom late at night on my messy bed. It was only August and he was helping me come up with a name. While his ADHD kept him busy, he randomly blurted out “Naptown Interiors” and my face slowly lit up as I thought about it. Naptown is the nickname of the city of Indianapolis, the suburbs of which I’ve lived nearly my whole life. Simple and meaningful, the name was perfect. My fingers flew across my phone as I switched between Etsy, Instagram, and Twitter making accounts with that name. 

 

Little did I know I would be creating the website in the dining room of my own tiny apartment in November. Wix came in handy once more with a template that showcased business contact information and social media accounts. I dragged this to the bottom of each page for consistency. Lastly, I found a row of black-and-white social media icons that would live in the footer of my website. I linked the template and each icon to my social media accounts and I was finished. My black office chair creaked louder this time as I sat back with pride in my completed website for Naptown Interiors.

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Works Cited

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Aizenman, Nurith. "Experts Say The U.S. Needs A National Shutdown ASAP — But Differ On What Comes Next." NPR, 27 Mar. 2020, www.npr.org/sections/health-shots/2020/03/27/822146372/experts-say-the-u-s-needs-a-national-shutdown-asap-but-differ-on-what-comes-next .

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Baker, Sinéad. "Fauci said the US has 'no appetite' for lockdowns but mask wearing and distancing could be enough, the day after a Biden advisor called for a weeks-long lockdown." Business Insider, Insider Inc., Nov. 2020, www.businessinsider.com/fauci-us-no-appetite-for-lockdown-masks-distancing-needed-2020-11.

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Doyle, Alison. "How to Write a Perfect About Me Page With Examples." The Balance Careers, Dotdash, 14 May 2020, www.thebalancecareers.com/how-to-write-about-me-page-examples-4142367.

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Eikenberry, Valerie. Naptown Interiors, Wix, naptowninteriors.wixsite.com/home.

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References

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Aizenman, Nurith. "Experts Say The U.S. Needs A National Shutdown ASAP — But Differ On What Comes Next." NPR, 27 Mar. 2020, www.npr.org/sections/health-shots/2020/03/27/822146372/experts-say-the-u-s-needs-a-national-shutdown-asap-but-differ-on-what-comes-next .

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Baker, Sinéad. "Fauci said the US has 'no appetite' for lockdowns but mask wearing and distancing could be enough, the day after a Biden advisor called for a weeks-long lockdown." Business Insider, Insider Inc., Nov. 2020, www.businessinsider.com/fauci-us-no-appetite-for-lockdown-masks-distancing-needed-2020-11.

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Crane, Frederick G., and Marc H. Meyer. "Teaching Entrepreneurship Students about Social Media and New Ventures: A Primer." Journal of the Academy of Business Education, vol. 18, 2017, pp. 372-386. ProQuest, http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/scholarly-journals/teaching-entrepreneurship-students-about-social/docview/1972152492/se-2?accountid=7398.

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Doyle, Alison. "How to Write a Perfect About Me Page With Examples." The Balance Careers, Dotdash, 14 May 2020, www.thebalancecareers.com/how-to-write-about-me-page-examples-4142367.

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Eikenberry, Valerie. Naptown Interiors, Wix, naptowninteriors.wixsite.com/home.

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The Human Scale. Directed by Andreas Dalsgaard, performances by Jan Gehl, Gehl Architects, and Robert Doyle, Final Cut for Real, 2012. 

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Percy, Jennifer. "My Terrifying Night With Afghanistan's Only Female Warlord." The New Republic, 13 Oct. 2014, newrepublic.com/article/119772/my-night-afghanistans-only-female-warlord-commander-pigeon.

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Plapp, Fred. "The COVID-19 Pandemic: A Summary." The Pathologist, Texere Publishing Limited, 6 July 2020, thepathologist.com/subspecialties/the-covid-19-pandemic-a-summary/amp.html. 

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Raz, Guy. Interview by Rachel Martin. "Raz's Book Tracks How Inspiring Entrepreneurs Created Paths To Success." Author Interviews, NPR, 10 Sept. 2020. , www.npr.org/2020/09/10/911349842/how-inspiring-entrepreneurs-created-their-paths-to-success.

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Roberts, Joseph S. "Infusing Entrepreneurship within Non-Business Discipline: Preparing Artists and Others for Self-Employment and Entrepreneurship." Artivate, vol. 1, no. 2, 2012, pp. 53-63. ProQuest, http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/scholarly-journals/infusing-entrepreneurship-within-non-business/docview/2451927246/se-2?accountid=7398.

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Shapiro, Ben, narrator. 4 Reasons Lockdowns Should End TODAY, YouTube, 2020, www.youtube.com/watch?v=ymD9ipSm-eg.

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Sreenivasan, Sree. "How to Use Social Media in Your Career." The New York Times, The New York Times Company, www.nytimes.com/guides/business/social-media-for-career-and-business.

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Vaynerchuck, Gary, narrator. "Why Giving Is A Good Strategy." The GaryVee Audio Experience, 2020. anchor.fm/garyvee/episodes/Why-Giving-Is-A-Good-Strategy--2013-Interview-on-This-Week-In-Startups-emq9q5.

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See below for rough drafts

Draft #2

 

 

Sitting on the gray two-seater couch in my 700 square foot apartment, I looked up at the TV above the fireplace and realized I was only on day 4 of quarantine. The sounds of the highway that echoed in from across the balcony became repetitive. My living room no longer felt like a place to relax but rather a box I was trapped in. Four days ago, my boyfriend that I was living with tested positive for the new illness that ended the world as we know it for the past 11 months - COVID-19. 

 

 

The news channel was a constant barrage of information since the disease spread to the United States in January of 2020. It quickly became a pandemic and with little known about the disease, many experts initially supported the idea of closing businesses and schools in hopes of slowing the spread. Lockdowns soon swept the nation. Director of the Harvard Global Health Institute, Ashish Jha, was one such expert supporter who claimed that staying home was necessary. In fact, he went as far as to say that if we didn’t implement restrictions soon, “[we would] have to implement those social distancing policies for much, much longer” (Aizenman). However, as time went on, political leaders and experts alike began to challenge this policy. The lockdowns have “many implications both psychologically and economically,” states presidential advisor and director of the National Institute of Allergies and Infectious Diseases (NIAID), Anthony Fauci (Baker). Both experts agree that sheltering in place protects decreases the case load. Yet, Dr. Fauci addresses the situation as a whole. He has pushed forth policy that discourages lockdowns and only requires staying home, or quarantining, for two weeks if you test positive. These new well-informed policies still remain in effect months later in my home state of Indiana.

 


I found myself glaring down at my phone and re-reading the texts I had sent to the families I worked for saying I would be out sick for the next two weeks. Being a full time college student and moving out for the first time barely two months ago, I couldn’t afford to lose two weeks of income. I mulled over this setback for days. Being an interior design major, to find peace amidst this chaos I began drawing floor plans and sketches of how I wanted to transform my small apartment. The cheap IKEA shelf currently to the right of the fireplace would go away. A bulky pale wooden entryway table would be placed against the wall alongside the front door. Design choices like these excited me. Ultimately, it was on that random Thursday in November on my fourth day of quarantine when I decided to finally start my own interior design business from home.

 


I’ve considered this venture before but had yet to take the dive. Last time I thought about starting a business was three months prior in my old bedroom, still lit up by dim christmas lights I had up year-round. It was August and my boyfriend sat by my side late at night on my messy bed helping me come up with a name. While his ADHD kept him busy, he randomly blurted out “Naptown Interiors” and my face slowly lit up as I thought about it. Naptown is the nickname of the city of Indianapolis, the suburbs of which I’ve lived nearly my whole life. Simple and meaningful, the name was perfect. 

​

​

Immediately, I hopped on Google and searched to see if it had already existed. To my surprise, nothing came up. I then added quotation marks and did a Bolean search to limit my results just to make sure there wasn’t a long-forgotten startup with that name. Again, I found nothing. My fingers began flying quickly as I switched between apps on my iPhone. I opened up Etsy and created a store with the username “Naptown Interiors”. I switched to Instagram and Twitter to claim the name once again. Establishing a social media presence was essential. 

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​

My adrenaline slowed and I realized I was barely able to keep my eyes open. I soon fell asleep and over the next few days my excitement waned. This was until three months later when quarantine not only reignited my passion but also made the feat seem reasonable, even practical. 

​

​

Back in my apartment in mid-November, I walked ten feet from my couch over to my desk in what was technically supposed to be a dining room. I made it my office once I filled it with that white IKEA desk, my old heavy iMac, and a few decorations on wood shelving above my setup. The iMac slowly booted up and the only noise was the fire crackling ten feet away and my fingers clicking on the wireless keyboard in front of me. I set out to make a website for Naptown Interiors and found myself on Wix.com. 


Browsing the templates, I chose one that I saw potential in being able to express my modern midwest sense of style. It was originally made for an urban artist to showcase their portfolio and had a large picture spanning the home page with a simple black-and-white logo at the top. I swapped the cityscape photo for one with a warmer tone. The website now greeted people with a dog lounging on a couch filled with colorful throw pillows. Adding a white overlay and a bulky black title, I managed to create a modern yet warm homepage that speaks to the midwest lifestyle. 

​

​

A sudden ache in my stomach distracted me from my small achievement. I was not hungry but I also hadn’t eaten all morning. It seemed I lost my appetite and felt painfully nauseous. Taking a break from my project was the best option as I tried to lie down in front of the fireplace and take a nap. The best way for me to get over being sick was to sleep through it. The rest of that day was spent bobbing between resting and snacking while my website was put on hold. 

​

​

The next morning arrived and I felt fine. While making my breakfast smoothie, I pondered the various things that still needed to be done on my website: the “about me” section, the services page, the blog page, the contact section, and adding links to my social media accounts. It was overwhelming. In fact, I began to procrastinate in spite of my excitement because I didn’t want to face the amount of work ahead of me. I wasn’t sure how to describe myself or what services I could offer that would stand out from other interior designers. 

​

​

Sitting down at my desk with my chocolate-berry breakfast smoothie, I began researching. My eyes scanned across an article from The Balance that guided me through the process of writing about myself as the face of my new business. The article emphasized staying true to yourself and being as honest as possible (Doyle). With that in mind, I wrote, “Hi there, / So you’re looking for design advice or maybe even a professional to guide you through the process?”(Eikenberry). I followed this by describing my intentions with Naptown Interiors to provide digital design services, called e-Design. 

​

​

This fifth day of quarantine was entirely productive. Writing my bio section allowed me to move forward now that I better understood what services I wanted to provide. My eDesign services would include call time that can be used to either receive advice or my digital design work. These options populated the services page so I clicked my Google Keep tab and checked it off my checklist. I managed to create all the content that would occupy the website in a single day. Feeling good about my progress, I powered down my iMac and asked my boyfriend what we wanted to do for dinner that evening. 

​

​

The following two days were once again spent resting and snacking as a debilitating migraine took hold of my head. Although I personally tested negative for COVID-19, I was sure feeling the effects of it. I would try to squeeze onto the two-seater couch in the living room, leaning on my boyfriend while he was focused on playing NHL 20 on the Xbox. However, there was not enough room for me to comfortably fall asleep. I ended up grabbing my faux fur blanket and dragging it into the bedroom with me as I sprawled across the full size bed and slept for the next few hours. 

​

​

Finally, day eight of quarantine came around and as it happened before, I started the day feeling much healthier. My black desk chair creaked as I leaned back while my iMac booted up. Opening my website allowed me to see how much progress still needed to be done. I needed to create the blog page, the contact section, and add social media links. 

​

​

Thankfully, Wix had a built-in blogging tool. I dragged and dropped this tool onto my blog page and suddenly a feed of my soon-to-be-recent blog posts appeared. Adding a yellow-highlighted black title in a white box that matched the other pages tied the website.

​

​

The same process was done for my contact page. I slid my hand across my desk holding my blue wireless mouse as I dragged and dropped a pre-built contact form onto the page. Going into the customization settings, I set the colors to black and white and matched the font to the rest of the page. Throwing a title on top, I considered the page to be done. 

​

​

The last step was to add my social media links. I created social media accounts as soon as I came up with the name three months prior. Little did I know I would be creating the website in the dining room of my own tiny apartment in November. Wix came in handy once more with a template that showcased business contact information and social media accounts. I dragged this to the bottom of each page for consistency. Lastly, I found a row of black-and-white social media icons that would live in the footer of my website. I linked the template and each icon to my social media accounts and I was finished. My black office chair creaked louder this time as I sat back with pride in my completed website for Naptown Interiors.

​

​

2 rough drafts

Draft #1

 

 

My experience began with a burning passion in my heart, first and foremost. I had just finished my final project for my interior design class in college. Essentially the project took me through the entire design process as if I were working in the field with a client. Wrapping up this project made louder the voice in the back of my mind that whispers “entrepreneurship” each and every day. I enjoyed the project so much that I wanted to take it a step further and dive into the real career. However, I knew that I needed to provide something different, special, if I wanted to succeed in the business world. I needed to offer something unique to stand out. This wasn’t that hard for me to figure out as I quickly noticed that many interior designers that I came across online were very polished and picture-perfect. It seemed hard to get information from them or connect with them unless you had a deep pocket and a worthwhile project. Thus, I wanted to be what I wish these designers were - relatable. 

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So, my “niche” inside of the interior design world would be being honest and relatable. This would take the form of a podcast which would be transcribed into blog posts for both audio and written content. Additionally, I would want to have a relaxed tone in my content on my website and be easily reachable. In fact, the quote from this Gary Vee podcast led me to the idea of offering quick sessions for advice (clear up this idea, tie into paragraph better), like a FaceTime call while they are at Target shopping for their children’s bedroom. This is something different that I have never seen before and would allow me to connect with my clients easily. A low-barrier entry is something important to me at the beginning of my business.

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It is important to emphasize that this principle of my new business was predicated on informal research. This is something that most entrepreneurs inherently do and oftentimes determines the success of their business. In an interview about his new book How I Built This, interviewer Guy Raz from NPR claims that entrepreneurs, “really do mitigate their risks. They do a lot of research and a lot of work”. Raz maintains that from his numerous interviews with various entrepreneurs, they tend to observe and implement what they have learned from those observations in order to succeed. This is especially important when providing services. In fact, the documentary “The Human Scale” portrays a real-world example. It pleas for architects and designers to design city spaces specifically for people and not in terms of traffic or profit. Echoing Raz’s advice, progressive designers examine human behavior to tailor their new designs to them. This model is proven successful and is key in achieving the feat of starting a business. 

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With all of this information in mind, I began the process of starting my interior design business. I laid out what I wanted to include in the process, including building a website with my services listed, a blog and podcast combo, and accounts on social media platforms tiktok, instagram, and linkedin. I decided I wouldn’t legally establish my business until I started gaining some major interest from clients because of the confusing tax information required and the costs associated with it. 

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On day 1 I finally sat down and attempted to create a website. I had previous experience with the popular Wordpress platform but once I began creating on there, I knew I was digging myself into a hole. The platform required me to invest money into making my website live. I’ve done this before a few  years ago when I hosted my own blog. However, I never made any money from it. Thus, I knew this time it was best to keep the setup costs as low as possible for this business and play it long-term. I turned to Wix for a simple website-building experience. Although that meant having a web address that wasn’t entirely customizable, the fact that no costs were associated with it was more valuable to me. Without realizing it, I established my business strategy on day 1 - to slowly build up my brand and offer as much free value as I can to people to garner business.

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The next morning I was once again faced with my computer screen. I browsed countless website templates before honing in on one with a large photo on the home page and a clean simple header. My first change was to put in my business’ logo. It was a black circle with a white geometric “N” in the center to represent the name Naptown Interiors. Then, I began replacing photos on the website with ones that showed living rooms and accessories. Wix allowed me to get creative and  drag and drop parts of the page to reorganize sections. However, the fun ended quickly when I realized there was a lot of content I needed to create. I needed to write a blurb about the business and who I am, detail the services I will offer, and fill in the blogging section. 

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The process of customizing my website started off quickly but immediately hit a roadblock and took a couple days. In the afternoon on day 2, I found myself glued to the screen. I managed to create a homepage with a cozy picture of a dog on a couch that spanned the entire screen overlaid by the title “Naptown Interiors / Midwest Interior Designer”. I felt a sense of accomplishment. The photo spoke directly to my audience of young adults in the midwest. Scrolling down, you would see a large picture with an area that would describe me and my business. I searched Google for how to write an “about me” section for a new business. I came across a few articles that laid out what to include in the bio but only one article was of any value to me. The Balance gave an example of a quick blurb that showed the individual’s personality and included a call-to-action at the end. I wanted to mimic this style.

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After about 30 minutes of wrestling internally about the values of my new business,  I decided the bio section would mention me by name but focus on what makes Naptown Interiors different. I tagged it with “Hi there, / So you’re looking for design advice or maybe even a professional to do the design work for you?” and it mentions my digital services and podcast. I popped in the best photo of me I could find next to it and called it a day.

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The next morning, I was eager to keep pushing forward. I added a quote under the bio section to add a touch of worldliness and professionality to balance my overall casual tone. Now came the toughest part. I set out to start a business but realized I wasn’t entirely sure what services I would offer. All I knew was that I wanted to do interior design projects with people. Once again, Google came in handy. I researched nearby and famous interior designers and examined their websites. Always clicking on their services tab, I looked at what services they offered and how they displayed them on their website. Below is a list of observations I made while analyzing. 

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  • E-Design (popular rn bc of Covid)

  • Full service

  • Lists entire design process

  • Consultation always (1 hr, not free)

  • Lists large prices

  • Categorized by room type or service type

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These observations were empowering as they gave me a sense of direction. Yet, I still didn’t know what I personally wanted to do for people. A full service option was definitely something I would include but I needed to detail what that service would not entail. Also, I noticed that their services did not explicitly say what was involved. This was something I wanted to do differently. With that in mind, I decided I would offer two types of services: E-Design for DIYers and full room professional design. 

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E-Design would be full of a-la carte services such as video chats, custom floorplans, or even shopping lists for a new design. Meanwhile a full room professional design would be exactly how it sounds. I would handle the entire design process. I listed this on the website with pricing and moved on to laying out my design process. I saw this as a great opportunity to add more of a casual and fun tone to the website as well as a sense of clarity and honesty. Once again, these were values I decided to be important. 

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Over the course of the next day or two I found time to customize the blog page and contact page without much difficulty. The final step for the website, then, was to add my social media links. Interior design is a highly visual field so Instagram was a must. I finally got a change to sit on the couch for once during this project and open up my Instagram app. I created an account @naptowninteriors and attached that link to my website. Meanwhile, these last few weeks I have been doing Tik Toks showing the life of an interior design college student. I placed that link on my website as well. Finally, I attached my LinkedIn profile and a button for podcasts on apple music and spotify. At this point, the website was complete. I named it www.naptowninteriors.wix.com/home and hit publish. 


As you can see, I’ve succeeded in the first step of starting Naptown Interiors. It is now out there for all of you to see. Nevertheless, it is a business meaning it is definitely an ongoing project. The major hub of my business is now established and moving forward I will be focusing on creating content to build my brand and to get my name out there. 

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